Social Media Marketing Is Vital To Your Business

Social media marketing is the concept of earning media publicity rather than paying for it. Through social networks a message is shared by a trusted friend rather than from the company or brand itself, causing a higher level of trust to be placed on what is stated within the message.

The primary goal of a Social Media Marketing or PR campaign is the same as a traditional marketing or PR campaign ? To deliver your company and product key messages to key audiences. Audiences that will influence purchase, investment and recruiting.

If you look at the numbers, it is not very difficult to see the reasons why social media marketing is a must if you are a business owner looking for ways to promote and market your business. It does not matter if your business is online or offline. Social media sites are HUGE markets for whatever it is that you are promoting and selling. If you don't get engaged in them, your competitors who are in it are going to eat your business alive. Their businesses will eventually grow and expand while your business gets stuck in the mud.

Social media marketing is an ideal tool for marketing in a broad range of industries, but nowhere is it more relevant than in the technology-driven, early adopter environment of the telecom industry. Leaders in the telecom sector succeed and thrive based on how innovative they are?not just in the technologies, applications and services they produce, but also in the tools they use to communicate that innovation to the world.

As word spreads and people like your product, it is very likely that they will share the information within close circles. For everyone, the circle always includes friends, family members or both. They will in turn share the same within their circles, especially if they like what they see. However, if it doe not generate the expected results, then you might want to take a re-look at other social media marketing ideas and where you faltered.

Use your social media marketing to create more user-friendly storefronts. Make a Facebook store that is easily accessed in your posts. This can be used in addition to the website you have. This makes it easy for avid Facebook users to find your site as they navigate Facebook, and and enable them to buy your product on the spot. That way, you don't even need to lure buyers to your site--they can remain on Facebook if they would rather remain there.

Keeping track of comments, reviews, and blogs related to your business is an important part of social media marketing. There are many tools that you can take advantage of to alert you when new content about your business is posted. Keeping track of what others, particularly past customers, are saying about you is a great way to identify areas where your business could use improvement. It is also a good way to see which parts of your business have been effective.

You need to have a social networking page if you are intending to win in marketing using the modern consumers. While classic internet marketing strategies still bring people success, social media marketing is normally necessary to help keep your traffic statistics from dwindling. The recommendations here should enable you to if you have little idea where to start.


An effective social media marketing strategy, designed as per the business;s goals and objectives will prove to be a successful promotional strategy by increasing site traffic, customer acquisitions, customer retentions and sales.

5 Social Networking Tips For The Internet Marketer

Social networking has become a vital internet marketing resource.  With the number of social networking sites continuing to grow, it will continue to be a critical factor in marketing online. 

Some of the largest corporations in the world are now devoting a large portion of their advertising budgets to social networking.  You’d be hard pressed to find a corporation that takes its marketing serious not on Facebook or Twitter.  With competition so stiff, it is critical that internet marketers have a sound social networking strategy.

Although no social networking strategy can be considered full-proof, there are some very basic tips that can be used to maximize results:

1. Create a profile complete with picture and bio.  Like the old saying goes, “you never get a 2^nd chance to make a 1^st impression.”  Fair or unfair, people form an immediate opinion of you or your business as a result of your profile.  Incomplete profiles without pictures don’t get nearly the response of those with a picture and bio.  Remember you’re on a social networking site, so people want to see who you are and what you’re about.  With that in mind, avoid using logos or celebrity pictures on your profile.  Use a real picture of yourself (preferably smiling or doing something you love).  Letting people see the real you projects trust and genuineness.

2. Join groups that pertain to your online niche or business.  This is an area a lot of internet marketers neglect when joining social networking sites.  Social networking sites often have very large communities of people who share common interests.  Joining a group of like-minded people who share your passions is a great way to network and get noticed. 

3. Don’t spam friends and/or groups.  This is easily the biggest mistake internet marketers make when joining a social network.  Some online marketers have barely been a member a few minutes before they are sending mass messages to all who have accepted their friend requests.  Nothing turns off a fellow social networker more than getting spam from an overzealous internet marketer every few hours.  Taking the time to build a relationship with friends on a social network is much more affective than immediately going at them with a sales pitch. 

4. Avoid commentary on social issues.  When you’re active on a social network, it may be hard to avoid joining in on discussions about politics, race, religion, sex, etc., but it should be avoided at all costs.  As an internet marketer your goal is growing your online business and building online wealth, not expressing your opinion on hot-button topics.  Check out any large company’s social network profile on Facebook or Twitter and you won’t find any commentary on politics, religion or other highly charged subjects.  They don’t want to offend any group and they want everyone to feel as if they are welcome, and so should you. 

5. Be sincere.  Social networking for business purposes is all about building and gaining trust.  Being dishonest or misleading people can have dire consequences.  The last thing an online marketer needs is an unfavorable reputation amongst a large community of internet savvy people.  The Internet is a powerful vehicle and can be used to not only build credibility, but also to destroy it.  

Social networking is an outstanding source of free web traffic, but it must be used responsibly by internet marketers.  It can be a tricky form of online promotion, but keeping the above tips in mind should help avoid some of the major pitfalls of social network marketing.

For free training on social networking strategy and other internet marketing resources click hyperlinks.