Thursday, December 16, 2010

Minimize Internet Marketing Discouragement

About the only thing that is guaranteed when marketing online is discouragement.  Many new internet marketers come into it bright-eyed and bushy-tailed only to have reality hit them in those bright eyes and then kick them in that bushy tail.  Anyone who expects success in internet marketing must be able to cope with the ups and downs of it all.
I blame a lot of the disillusionment on unscrupulous internet marketing programs that promise instant online riches.  With slick websites and even slicker recruiters, they lure desperate prospects into their online business with the promise of making thousands in just a few days.  When the immediate success doesn’t materialize, “newbies” often quit out of frustration - thinking making money online is not possible for them.
I sincerely believe anyone can make money online, but it takes time, patience, and perseverance in addition to sound internet marketing training and strategies.  Anything worth having rarely comes easy including creating wealth online.
Approaching online marketing with the proper mindset can make all the difference during the inevitable challenges and struggles. 
Here are a few tips to help minimize internet marketing discouragement:
1) Have a long-term online wealth creation mindset.  Rome was not created in a day and neither will your internet marketing empire.  When setting internet marketing goals and objectives, a minimum of six months should be given to accomplish them. 
Too often internet marketers have the “30 day mindset”, meaning if they aren’t making a certain amount of money in 30 days they will move on to the next thing or give up altogether.  While generating an online income in 30 days is possible, it shouldn’t be the standard by which ultimate success is measured. 
Many very successful internet marketers took months or even years before they found success.  Creating wealth online should be thought of as a marathon not a sprint, and survival is determined by the strength of one’s resolve.
2) Don’t buy into the hype.  Internet marketing programs are a lot like politicians, they often “overpromise and under deliver. “   Some opportunities can be quite convincing with stirring testimonials, videos and screenshots of PayPal or ClickBank earnings, or even money-back guarantees.
These types of marketing tactics may not be complete lies, but most are highly deceptive.  Out of 100 people recruited into a program, only 2 may actually achieve the rapid success often depicted in catchy splash pages.  So, while such incredible claims may have an inkling of truth, for the 98% who fail to make thousands right away, these ads are terribly misleading.
When choosing an internet marketing opportunity, it is best to leave the emotion out of it.  Any decision regarding an internet marketing opportunity should be based on sound evaluation of the business itself and not the promises of those making money to promote it.
3) Focus on free internet marketing strategies.  Nothing breaks the will of an internet marketer faster than spending money on ineffective advertising.  With all of the free methods for generating website traffic, there is no reason a marketing budget should put an internet marketer out of business.
Most Search-Engine-Optimization (SEO) tactics can be learned and implemented at little or no cost.  SEO marketing can be a bit tedious and time consuming, but remember internet marketing success is a marathon not a sprint.  Taking the time to effectively use SEO is the cheapest and most effective way to promote an internet marketing business in the long run.
It is probably impossible to market online and not get discouraged at least some of the time (especially in the beginning), but it doesn’t have to wear you down and ultimately defeat your efforts to create wealth online. 

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