Link Building In Today's Climate

Link building is an important process and does not happen over night. Although some short cuts are available to generate high quantities of links, they may not be worth your time. Google comes down severely on sites that are built on inorganic SEO and owners of these websites can get themselves banned for such unnatural link building.

Google Penguin update was meant to demote sites which draw their backlinks from low quality sites and especially those sites with backlinks that look unnatural to Google. Many webmasters, having known that backlinks have a direct impact on search engines page ranking, have embarked on all sorts of link building SEO.

For your webpage to become popular online, you should generate backlinks or links from other sites that link to you. This is no longer the job of a webmaster, but it is important to point this out. There are many ways to continuously generate backlinks. Article marketing, social media marketing, blogging, and social bookmarking are some of the tactics.

Guest posting is still one of the best ways to build relevant links. This approach gives you authority and the opportunity to have your content displayed on high traffic blogs . Choose reliable blogs to guest post so that you maximize your link building efforts.

It is imperative to know exactly what you intend to achieve when engaging in link building. You need to discover which products are linked closely to your own. When you realize these related concepts, you will know exactly where to look and provide links to increase traffic to your website. More relevant the link, the more you will benefit. To simplify, if you are selling flowers, you can set aside market segments that will get you results like exclusive hotels, gift shops, hospital websites and others which use flowers on a daily basis.


Link building can be a tedious, labor intensive process. However, it is critical to the success of any website. Google has not made this process any easier with their punitive and strict new standards. It will take time, research, persistence and patience to build quality backlinks but it must be done to guarantee your site's success. 

Good SEO and Marketing Can Sustain You Home Based Business In Tough Times

Worried about finances and slow sales in your home based business? Is it not time to reduce your SEO and marketing budgets? No. on the contrary, it is time to increase them!

While these areas may not seem important to the core of your business, it is essential to make you more money - especially when times are tough. Why? If you stop your promotional efforts, and your competition does not, you will lose market share that you may never regain. So instead of welfare scheme on PR, SEO and marketing, do the opposite ... find a way to increase your bet. And what should you focus on the best results?

Search Engine Optimization (SEO)
While you might think that SEO is simply adding some keywords for your website and using the tools that come with your hosting application or buying keyword ads, there is much more to it. Good SEO can actually get you to the top of the search engines and increase visitors and sales significantly, even in tough economic times.

Good SEO takes time, effort and knowledge. The right strategy will provide extensive keyword research, writing copy that sells and monitoring the work so you can get the best results possible. SEO is a great place to spend your money, but you must take the time to increase your knowledge in the area and then implement a sound strategy.

Marketing
Reaching out to potential customers or prospects is how you communicate what it is you can provide them. Marketing is the key to increased sales, and it involves a combination of advertising and SEO copywriting. For example, you can create landing pages on your site and then use advertising activities to get people to these pages. There are also e-mail campaigns, direct marketing campaigns, pay-per-click campaigns and more.

Today, marketing is a key to sales success, and covers all aspects of your home based business. Plus, with today's tools for monitoring, it is much easier to track what works and what doesn't so you can achieve the most effective campaign strategy.

If you are concerned about plummeting sales in your home business, do something about it! Double down on your SEO and marketing efforts

Minimize Internet Marketing Discouragement

About the only thing that is guaranteed when marketing online is discouragement.  Many new internet marketers come into it bright-eyed and bushy-tailed only to have reality hit them in those bright eyes and then kick them in that bushy tail.  Anyone who expects success in internet marketing must be able to cope with the ups and downs of it all.

I blame a lot of the disillusionment on unscrupulous internet marketing programs that promise instant online riches.  With slick websites and even slicker recruiters, they lure desperate prospects into their online business with the promise of making thousands in just a few days.  When the immediate success doesn’t materialize, “newbies” often quit out of frustration - thinking making money online is not possible for them.

I sincerely believe anyone can make money online, but it takes time, patience, and perseverance in addition to sound internet marketing training and strategies.  Anything worth having rarely comes easy including creating wealth online.

Approaching online marketing with the proper mindset can make all the difference during the inevitable challenges and struggles. 

Here are a few tips to help minimize internet marketing discouragement:

1) Have a long-term online wealth creation mindset.  Rome was not created in a day and neither will your internet marketing empire.  When setting internet marketing goals and objectives, a minimum of six months should be given to accomplish them. 

Too often internet marketers have the “30 day mindset”, meaning if they aren’t making a certain amount of money in 30 days they will move on to the next thing or give up altogether.  While generating an online income in 30 days is possible, it shouldn’t be the standard by which ultimate success is measured. 

Many very successful internet marketers took months or even years before they found success.  Creating wealth online should be thought of as a marathon not a sprint, and survival is determined by the strength of one’s resolve.

2) Don’t buy into the hype.  Internet marketing programs are a lot like politicians, they often “overpromise and under deliver. “   Some opportunities can be quite convincing with stirring testimonials, videos and screenshots of PayPal or ClickBank earnings, or even money-back guarantees.

These types of marketing tactics may not be complete lies, but most are highly deceptive.  Out of 100 people recruited into a program, only 2 may actually achieve the rapid success often depicted in catchy splash pages.  So, while such incredible claims may have an inkling of truth, for the 98% who fail to make thousands right away, these ads are terribly misleading.

When choosing an internet marketing opportunity, it is best to leave the emotion out of it.  Any decision regarding an internet marketing opportunity should be based on sound evaluation of the business itself and not the promises of those making money to promote it.

3) Focus on free internet marketing strategies.  Nothing breaks the will of an internet marketer faster than spending money on ineffective advertising.  With all of the free methods for generating website traffic, there is no reason a marketing budget should put an internet marketer out of business.

Most Search-Engine-Optimization (SEO) tactics can be learned and implemented at little or no cost.  SEO marketing can be a bit tedious and time consuming, but remember internet marketing success is a marathon not a sprint.  Taking the time to effectively use SEO is the cheapest and most effective way to promote an internet marketing business in the long run.

It is probably impossible to market online and not get discouraged at least some of the time (especially in the beginning), but it doesn’t have to wear you down and ultimately defeat your efforts to create wealth online.