A Simple Guide For Deciding On An Online Niche

Niche marketing has become a very popular buzz phrase in the world of internet marketing.  Deciding on an online niche may sound simple enough, but many people struggle when it comes to choosing an online niche.

However, there are a few simple guidelines that will make deciding on a niche a little easier.

Make sure your niche has adequate demand.  When deciding on a niche, choosing a product or service that people want or need is critical.  Products or services that solve a problem, educate or inform, make people look and/or feel better, and that make people's lives easier are ideal.  You don’t want a niche that is saturated, but at the same time, there must be enough demand for your product or service to be profitable.

Make sure your niche is not too broad.  At the very heart of niche marketing is breaking down larger more popular niches into smaller less competitive niches.  Finding smaller niches not only reduces competition, it decreases advertising costs and provides internet marketers with more targeted traffic.  For example, you might be interested in building a sports website (either selling products or providing information).  Obviously, sports is a hugely popular niche, but if you take sports and drill it down to fantasy sports or get even more specific with say a head-to-head fantasy sports niche, you will find a lot less competition in search engines and more targeted traffic to your website.

Thoroughly research keywords.  This is often the area where most people get it wrong in niche marketing.  Before deciding on a niche, a thorough examination of the associated keywords should be done.  Targeting keywords is a delicate process that often makes or breaks a website.  Ideally, less competitive keywords that still generate a steady amount of searches should be targeted.  Google Adwords Keyword Tool is a very useful tool in researching keywords. 

When done right, niche marketing can be a highly successful online business.  It reduces competition, lowers marketing costs and more effectively targets a desired customer base. 

As you can see, the formula is fairly simple, but careful consideration of the 3 previously covered steps will save aspiring niche marketers a lot of heartache and pain.

To receive a free niche marketing video course click here.

3 Simple Online Business Tips For Maintaining Your Daily Internet Marketing Routine

It is not enough to simply start a business online.  Like anything you want to grow, an online business must be cultivated and nurtured.  Without the proper time and attention, your business will never go anywhere.

The typical Internet marketer struggles mightily with time management when it comes to marketing their business.  Unless you are a student, work at home mom, retired or between jobs, chances are you will struggle to find a balance between working your online business and the responsibilities of your daily life.

With that in mind, I have a few online business tips that should help keep you on track with respect to your daily internet marketing routine.

1. Setup a schedule.  To assure that you are actively promoting your online business, you must schedule time to do so each and every day.  Whether you’re devoting 30 minutes or 3 hours a day to your business, find a specific time during each day to commit to it.  If you work a full-time job and have kids like me, you will likely have to find a time late in the evening to schedule your daily internet marketing tasks.  Yes, it will require sacrifice (TV, time at the gym, socializing, etc), but if you’re serious about building a successful online business and building wealth at home, these are all small sacrifices. Of course, just having a schedule won’t do a bit of good if it isn’t strictly adhered to.  So once you come up with a schedule that works best, all effort must be made to stick to it.  Think of it as a part-time job that you must be just as accountable to as your 9 to 5. 

2. Get organized.  Because of space or other limitations, not everyone has the luxury of setting up a dedicated home office.  But every effort should be made to organize your online business in such a way that you’re able to move from task-to-task efficiently.  This will ensure that you’re making the most of your scheduled time.  You’ll be amazed at how much time can be wasted searching for things like passwords and affiliate links.  Things you know you will need while marketing your business like passwords or affiliate links can be made more accessible by creating a Word or Excel file for each.  This way they will be readily available when needed. A lot of online marketers suffer from information overload, but properly organizing the information you need will greatly increase production and eliminate that feeling of being overwhelmed.    

3. Establish short-term goals.  While long-term financial freedom online is the focus, having realistic short-term goals can be critical in keeping up moral and motivation on a daily basis.  As I said, the goals need to be realistic - joining an affiliate business or online opportunity and expecting to make $10,000 in the first month is not realistic (regardless of what some programs might claim).  If recruiting affiliates or associates under you is part of your business, then recruiting 5-10 people in 30 days might be a reasonable short-term goal.  You can have even shorter goals like: writing 3 articles a week to promote your business.  The key is to have a clearly defined objective each time you sit in front of your computer to work your business.

Doing something each and every day to grow your online business and create a passive income can be a challenge for those of us with busy schedules and active lives, but it can be done.  Follow the three steps mentioned earlier and you will greatly increase your daily online marketing productivity and eventually establish a routine that will keep you on the road to online success.