Link Building In Today's Climate

Link building is an important process and does not happen over night. Although some short cuts are available to generate high quantities of links, they may not be worth your time. Google comes down severely on sites that are built on inorganic SEO and owners of these websites can get themselves banned for such unnatural link building.

Google Penguin update was meant to demote sites which draw their backlinks from low quality sites and especially those sites with backlinks that look unnatural to Google. Many webmasters, having known that backlinks have a direct impact on search engines page ranking, have embarked on all sorts of link building SEO.

For your webpage to become popular online, you should generate backlinks or links from other sites that link to you. This is no longer the job of a webmaster, but it is important to point this out. There are many ways to continuously generate backlinks. Article marketing, social media marketing, blogging, and social bookmarking are some of the tactics.

Guest posting is still one of the best ways to build relevant links. This approach gives you authority and the opportunity to have your content displayed on high traffic blogs . Choose reliable blogs to guest post so that you maximize your link building efforts.

It is imperative to know exactly what you intend to achieve when engaging in link building. You need to discover which products are linked closely to your own. When you realize these related concepts, you will know exactly where to look and provide links to increase traffic to your website. More relevant the link, the more you will benefit. To simplify, if you are selling flowers, you can set aside market segments that will get you results like exclusive hotels, gift shops, hospital websites and others which use flowers on a daily basis.


Link building can be a tedious, labor intensive process. However, it is critical to the success of any website. Google has not made this process any easier with their punitive and strict new standards. It will take time, research, persistence and patience to build quality backlinks but it must be done to guarantee your site's success. 

Good SEO and Marketing Can Sustain You Home Based Business In Tough Times

Worried about finances and slow sales in your home based business? Is it not time to reduce your SEO and marketing budgets? No. on the contrary, it is time to increase them!

While these areas may not seem important to the core of your business, it is essential to make you more money - especially when times are tough. Why? If you stop your promotional efforts, and your competition does not, you will lose market share that you may never regain. So instead of welfare scheme on PR, SEO and marketing, do the opposite ... find a way to increase your bet. And what should you focus on the best results?

Search Engine Optimization (SEO)
While you might think that SEO is simply adding some keywords for your website and using the tools that come with your hosting application or buying keyword ads, there is much more to it. Good SEO can actually get you to the top of the search engines and increase visitors and sales significantly, even in tough economic times.

Good SEO takes time, effort and knowledge. The right strategy will provide extensive keyword research, writing copy that sells and monitoring the work so you can get the best results possible. SEO is a great place to spend your money, but you must take the time to increase your knowledge in the area and then implement a sound strategy.

Marketing
Reaching out to potential customers or prospects is how you communicate what it is you can provide them. Marketing is the key to increased sales, and it involves a combination of advertising and SEO copywriting. For example, you can create landing pages on your site and then use advertising activities to get people to these pages. There are also e-mail campaigns, direct marketing campaigns, pay-per-click campaigns and more.

Today, marketing is a key to sales success, and covers all aspects of your home based business. Plus, with today's tools for monitoring, it is much easier to track what works and what doesn't so you can achieve the most effective campaign strategy.

If you are concerned about plummeting sales in your home business, do something about it! Double down on your SEO and marketing efforts

A Simple Guide For Deciding On An Online Niche

Niche marketing has become a very popular buzz phrase in the world of internet marketing.  Deciding on an online niche may sound simple enough, but many people struggle when it comes to choosing an online niche.

However, there are a few simple guidelines that will make deciding on a niche a little easier.

Make sure your niche has adequate demand.  When deciding on a niche, choosing a product or service that people want or need is critical.  Products or services that solve a problem, educate or inform, make people look and/or feel better, and that make people's lives easier are ideal.  You don’t want a niche that is saturated, but at the same time, there must be enough demand for your product or service to be profitable.

Make sure your niche is not too broad.  At the very heart of niche marketing is breaking down larger more popular niches into smaller less competitive niches.  Finding smaller niches not only reduces competition, it decreases advertising costs and provides internet marketers with more targeted traffic.  For example, you might be interested in building a sports website (either selling products or providing information).  Obviously, sports is a hugely popular niche, but if you take sports and drill it down to fantasy sports or get even more specific with say a head-to-head fantasy sports niche, you will find a lot less competition in search engines and more targeted traffic to your website.

Thoroughly research keywords.  This is often the area where most people get it wrong in niche marketing.  Before deciding on a niche, a thorough examination of the associated keywords should be done.  Targeting keywords is a delicate process that often makes or breaks a website.  Ideally, less competitive keywords that still generate a steady amount of searches should be targeted.  Google Adwords Keyword Tool is a very useful tool in researching keywords. 

When done right, niche marketing can be a highly successful online business.  It reduces competition, lowers marketing costs and more effectively targets a desired customer base. 

As you can see, the formula is fairly simple, but careful consideration of the 3 previously covered steps will save aspiring niche marketers a lot of heartache and pain.

To receive a free niche marketing video course click here.

3 Simple Online Business Tips For Maintaining Your Daily Internet Marketing Routine

It is not enough to simply start a business online.  Like anything you want to grow, an online business must be cultivated and nurtured.  Without the proper time and attention, your business will never go anywhere.

The typical Internet marketer struggles mightily with time management when it comes to marketing their business.  Unless you are a student, work at home mom, retired or between jobs, chances are you will struggle to find a balance between working your online business and the responsibilities of your daily life.

With that in mind, I have a few online business tips that should help keep you on track with respect to your daily internet marketing routine.

1. Setup a schedule.  To assure that you are actively promoting your online business, you must schedule time to do so each and every day.  Whether you’re devoting 30 minutes or 3 hours a day to your business, find a specific time during each day to commit to it.  If you work a full-time job and have kids like me, you will likely have to find a time late in the evening to schedule your daily internet marketing tasks.  Yes, it will require sacrifice (TV, time at the gym, socializing, etc), but if you’re serious about building a successful online business and building wealth at home, these are all small sacrifices. Of course, just having a schedule won’t do a bit of good if it isn’t strictly adhered to.  So once you come up with a schedule that works best, all effort must be made to stick to it.  Think of it as a part-time job that you must be just as accountable to as your 9 to 5. 

2. Get organized.  Because of space or other limitations, not everyone has the luxury of setting up a dedicated home office.  But every effort should be made to organize your online business in such a way that you’re able to move from task-to-task efficiently.  This will ensure that you’re making the most of your scheduled time.  You’ll be amazed at how much time can be wasted searching for things like passwords and affiliate links.  Things you know you will need while marketing your business like passwords or affiliate links can be made more accessible by creating a Word or Excel file for each.  This way they will be readily available when needed. A lot of online marketers suffer from information overload, but properly organizing the information you need will greatly increase production and eliminate that feeling of being overwhelmed.    

3. Establish short-term goals.  While long-term financial freedom online is the focus, having realistic short-term goals can be critical in keeping up moral and motivation on a daily basis.  As I said, the goals need to be realistic - joining an affiliate business or online opportunity and expecting to make $10,000 in the first month is not realistic (regardless of what some programs might claim).  If recruiting affiliates or associates under you is part of your business, then recruiting 5-10 people in 30 days might be a reasonable short-term goal.  You can have even shorter goals like: writing 3 articles a week to promote your business.  The key is to have a clearly defined objective each time you sit in front of your computer to work your business.

Doing something each and every day to grow your online business and create a passive income can be a challenge for those of us with busy schedules and active lives, but it can be done.  Follow the three steps mentioned earlier and you will greatly increase your daily online marketing productivity and eventually establish a routine that will keep you on the road to online success.