Good SEO and Marketing Can Sustain You Home Based Business In Tough Times

Worried about finances and slow sales in your home based business? Is it not time to reduce your SEO and marketing budgets? No. on the contrary, it is time to increase them!

While these areas may not seem important to the core of your business, it is essential to make you more money - especially when times are tough. Why? If you stop your promotional efforts, and your competition does not, you will lose market share that you may never regain. So instead of welfare scheme on PR, SEO and marketing, do the opposite ... find a way to increase your bet. And what should you focus on the best results?

Search Engine Optimization (SEO)
While you might think that SEO is simply adding some keywords for your website and using the tools that come with your hosting application or buying keyword ads, there is much more to it. Good SEO can actually get you to the top of the search engines and increase visitors and sales significantly, even in tough economic times.

Good SEO takes time, effort and knowledge. The right strategy will provide extensive keyword research, writing copy that sells and monitoring the work so you can get the best results possible. SEO is a great place to spend your money, but you must take the time to increase your knowledge in the area and then implement a sound strategy.

Marketing
Reaching out to potential customers or prospects is how you communicate what it is you can provide them. Marketing is the key to increased sales, and it involves a combination of advertising and SEO copywriting. For example, you can create landing pages on your site and then use advertising activities to get people to these pages. There are also e-mail campaigns, direct marketing campaigns, pay-per-click campaigns and more.

Today, marketing is a key to sales success, and covers all aspects of your home based business. Plus, with today's tools for monitoring, it is much easier to track what works and what doesn't so you can achieve the most effective campaign strategy.

If you are concerned about plummeting sales in your home business, do something about it! Double down on your SEO and marketing efforts

A Simple Guide For Deciding On An Online Niche

Niche marketing has become a very popular buzz phrase in the world of internet marketing.  Deciding on an online niche may sound simple enough, but many people struggle when it comes to choosing an online niche.

However, there are a few simple guidelines that will make deciding on a niche a little easier.

Make sure your niche has adequate demand.  When deciding on a niche, choosing a product or service that people want or need is critical.  Products or services that solve a problem, educate or inform, make people look and/or feel better, and that make people's lives easier are ideal.  You don’t want a niche that is saturated, but at the same time, there must be enough demand for your product or service to be profitable.

Make sure your niche is not too broad.  At the very heart of niche marketing is breaking down larger more popular niches into smaller less competitive niches.  Finding smaller niches not only reduces competition, it decreases advertising costs and provides internet marketers with more targeted traffic.  For example, you might be interested in building a sports website (either selling products or providing information).  Obviously, sports is a hugely popular niche, but if you take sports and drill it down to fantasy sports or get even more specific with say a head-to-head fantasy sports niche, you will find a lot less competition in search engines and more targeted traffic to your website.

Thoroughly research keywords.  This is often the area where most people get it wrong in niche marketing.  Before deciding on a niche, a thorough examination of the associated keywords should be done.  Targeting keywords is a delicate process that often makes or breaks a website.  Ideally, less competitive keywords that still generate a steady amount of searches should be targeted.  Google Adwords Keyword Tool is a very useful tool in researching keywords. 

When done right, niche marketing can be a highly successful online business.  It reduces competition, lowers marketing costs and more effectively targets a desired customer base. 

As you can see, the formula is fairly simple, but careful consideration of the 3 previously covered steps will save aspiring niche marketers a lot of heartache and pain.

To receive a free niche marketing video course click here.